Sony’s White PSP- What a Riot!
Sony has been advertising the release of it’s new white PSP using the ad above. It depicts a white model menacingly holding a black model. The slogan for the campaign is “White is Coming.” The white PSP that is.
Although there are relatively few of these ads in the United States, people have started to riot over the ads. They claim the ads are racist and do not simply represent the two available PSP colors. It is a provocative ad for sure.
The ads are being run more in the Netherlands, mainly Amsterdam more than in the United States where racism continues to be a “fraught” issue.
I still believe it is not a scandalous a campaign as the Benetton “United Colors” ad campaign.
Sony Ad Casues White Riot via [Guardian Unlimited]
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